Comptaline is a digital fiduciary helping entrepreneurs (mostly IT companies & start-ups) with their accountancy. Their goal is to simplify accountancy through a combination of human & digital tools.
Comptaline came to WowLab in the context of updating their current website (built several years ago). Comptaline realized it was time for an upgrade and a rebranding.
First by identifying customers’ perceptions (positive and negative) of Comptaline. What do they really like? What annoys them? Then we did an exercise to truly identify and express Comptaline’s “Big Why” (their purpose). Next we looked at the existing customer journey, and the current pain of customers.
With this input, we defined a roadmap of concrete initiatives to unlock Comptaline’s brand potential (renewed customer journey, new logo, new brand identity and wireframes for the new website).