That makes it easier, because when you scale your company, more and more people will be responsible for communicating the culture. If you don't guardthat properly, your culture will run away through the front door." According to him, distinctive cultural values determine success. At Coolblue, 'friends' is one of them. "We started out as friends and became business partners, but above all we are friends.
Friendship draws us and we take everyone with us. So when you apply here and say 'I want to keep my work and my private life separate', there's not a high chance that we'll offer you a job."